One of the six important areas (as identified by the American Library Association) to keep in mind while reading to your child is print motivation (I Love Books!)
What motivates a child to read? Seeing his/her parent reading. Visiting the public library and being able to choose a few books (with some guidance!). Having a special time to read and listen to someone special read each day.
Setting aside time to share/read stories on a regular basis is important. Story time does not have to happen only before bed. It can happen at any time... If you take the subway or bus to/from your child's daycare, try taking a small picture book along for the ride. If you drive your child, try having your child tell you a story from a few pages in a picture book!
Looking for a great book for that storytime moment? Brooms Are For Flying by Michael Rex (2000) has a Halloween theme, and is wonderful for active toddlers and preschoolers who love to stomp, shake and stretch. Parents of infants can move the little one along with the storyline.